How to succeed with ATL and BTL marketing
The advertising industry uses many strategies in the process of advertising a product or service or branding. Above-the-line (ATL) marketing and Below the line (BTL) marketing techniques is one among them which is carried out by many as it helps in reaching the maximum audience. Both marketing techniques vary in the medium of communication used and sometimes differ in prices/commissions charged by the advertising agencies with one common motive to increase brand awareness and generate sales to their client's businesses. Which marketing activity to choose entirely depends upon the marketing goals of the clients. There is a guarantee of maximum exposure amongst the public while opting for these two techniques. ATL The main function of ATL Selling Square is to grow goodwill and increase awareness. They square measure their Brobdingnagian campaigns, usually untargeted and widely spread. A good example of Associate ATL's marketing strategy is the national and possibly international...